Mayor McCheese is a character from McDonald's fast food chain, created by Jim Schindler in 1971. He has a round-shaped head resembling a cheeseburger topped with a crown, wearing a red band and a blue suit. He was one of the original McDonaldland characters, and he played the role of the mayor of McDonaldland, which is a fictional world created by McDonald's.
Mayor McCheese was famous for his catchphrase "Vote for me, and I'll be your big cheese!" He appeared in various commercials, kids' meals, and merchandise in the 1970s and 1980s. His character was phased out in the 2000s, along with other McDonaldland characters, in favor of a new marketing strategy.
Mayor McCheese is still fondly remembered by those who grew up with the original McDonald's commercials and is considered a pop culture icon.
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